February 03, 2006
experimental psychology of advertising resources:
A few places where you can enjoy the intersection between experimental psychology and marketing research are at:
(labs)
The Food and Brand Lab (was 'The Illinois Food and Brand lab', but has now moved to Cornell) found at consumerpsychology.net
The Bangor University: The Experimental Consumer Psychology research group - see this article in New Scientist about Jane Raymond's research Is advertising flogging a dead horse? (New Scientist, 24 December 2005).
(associations)
The Association for Consumer Research
Society for Consumer Psychology
(journals)
Journal of Consumer Psychology
The Journal of Consumer Behaviour (defunct?)
(updated)
