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March 23, 2006

White Lies (Don't Do It):

Research shows dopamine has the same effect on the brain as taking cocaine!

A fantastically backward scientific explanation from the transcript of a TV programme on the neuroscience of love.

If you're not familiar with why this is so silly, it's because cocaine has its major effect by altering the dopamine system.

The above explanation is like saying "the economy has the same effect on society as shopping", rather than "shopping affects society via the economy".

Vaughan.

Posted at March 23, 2006 08:00 AM

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