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March 11, 2008

dothetest.co.uk:

bball.jpg
Transport for London have combined two of my favourite things: safety for cyclists and classic Psychology experiments. The website dothetest.co.uk provides a test of awareness that Mind Hacks fans will instantly recognise as an updated (urbanised!) version of Hack #41: "Make Things Invisible Simply by Concentrating (on Something Else)". Fantastic!

Link to the awareness test here

Link to a previous post on mindhacks.com discussing inattentional blindness

—tom.

Posted at March 11, 2008 12:56 PM

Comments

tenyen says:

According to this:
http://www.bikebiz.com/news/29436/TfLs-viral-ad-is-a-rip-off

which I picked up from here:
http://www.movingtargetzine.com/article/new-online-ad

the advert is a big rip-off.

Comment posted at March 15, 2008 08:21 PM

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