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June 25, 2008

Works like a charm:

The March edition of HR Magazine has an unintentionally hilarious cover article on 'The Brain at Work' which informs us that we can 'squirt' neurotransmitters into each others' brains, tell us how we can reboot dendrites and is strangely obsessed with the basal ganglia.

It's full of fantastic howlers and misplaced metaphors which you'll have the pleasure of discovering for yourselves, but the stuff about the basal ganglia is just plain odd.

Tired of listening to her employees vent, she told them, “No longer will I listen to a problem unless you submit at least a portion of the solution.”

Weber explains what happened next in neuroscientific terms: “The next day, the basal ganglia were at work continuing to vent about the problems with no solution.” One employee went to the HR professional’s office. He didn’t have a solution, so she sent him away.

“About three days later, workers realized she was serious. So, a different person went into her office with a solution to the problem. The HR professional agreed to and supported the solution put forward with slight revisions to keep it under budget.”

That simple change transformed the employees’ dynamics — and their brains — by turning control over to them. “The conversation in the basal ganglia went from problem-focused to solution-focused,” says Weber. “When people in that department went to sleep at night, they rewired their brains for the new behaviors.”

Let's just pause there for a moment.

Nope, it doesn't help.

The curious thing is that the article is generally full of quite sensible advice for managing employees but its just wrapped up in this bizarre alternative universe neurobabble.

Somehow we've got to the point where people feel they can't give good advice without waving poorly-understood neuroscience around like it was a recently enlarged willy.


Link to 'The Brain at Work'.

Vaughan.

Posted at June 25, 2008 09:00 AM

Comments

Anibal says:

The increasing neurobable is a huge challenge and a serious threat!

But the origin of the poblem are the (neuro)scientists themselves.

Neuroscience is now a solid and established field with thousands of people working around the world. And neuroscience is critical because studies the brain, what make us human.

The specialisation of neuroscience is growing in a vertiginious fast pace requiring for training a lot of hard work and very precise knowledge, and now that we are living in the "culture of science", the "science for everyone" era, the ABC of neuroscience is difficult to grasp and the media and general public has not choice but to simplified and be sensationalist because even the neuroscientists themselves don´t know the work and findings of other high-level neuroscientists.

Comment posted at June 25, 2008 11:10 AM

Anibal says:

Sorry, i left the main idea: neuroscientists have to publicize and disclose their work better to the general public. Means to do that are open acces to journals, brain knowledge initiatives, campaigns, more T.V. science...

Comment posted at June 25, 2008 11:17 AM

Sumesh says:

The neuroscientist of the day Jill Bolte Taylor is also not a case much different.

Comment posted at June 25, 2008 02:00 PM

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