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March 04, 2009

Psychology and advertising:

Here are links to some old posts about psychology and advertising. About three years ago I was writing a lot about this, and I just thought I'd collect them here:

Longer posts:

Is there a science of advertising?
Decoding adverisements
Cognitive psychology & advertising
Music wine and will
advertising influences familiarity induces preference
neuroscience and advertising
where do implicit associations come from?
Book review: Influence (by Robert Cialdini)
Does advertising erode free will?


'Briefly noted' and links

the price is right regardless of the cost
When choice is demotivating
Experimental psychology of advertising resources
Why can't we choose what makes us happy
The Endowment effect and marketing
A quick and miscellaneous list of advertising links

—tom.

Posted at March 4, 2009 10:32 AM

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